About Bellarene Cosmetics

Bellarene Cosmetics was built in the memory of my mother, who passed away from breast cancer in 2012. I combined "bella," which translates to 'beautiful' in Italian and my mother's name Irene to create the unique name, Bellarene. The logo of my brand is a 'B' with a crown on top because I always called my mother "Queen Irene" when I was younger. My mom inspired me every day and was a hardworking CEO herself. I went to business school and graduated with a degree in business administration, studying entrepreneurship. During school, I had been sitting in one of my finance classes one day learning about business venture when I thought to myself, "what can I do that I love and will also help others?". I always loved makeup, as it was the first thing I looked forward to doing when I started my day. I wanted to start my own brand and focus on being different than all the others. I had the idea to start a brand strictly made in the USA, that carries both traditional and mineral ingredient products. I wanted my brand to cater to people with more sensitive skin too, so I decided to also carry products made of natual ingredients and mineral components only that are safe for ALL skin types. The mineral collection is for those who prefer a more natural look or just want to have cosmetics made with more natural ingredients. My main goal going into college was to always build a brand that would in the future be able to partner with non-profit organizations to help those in need including both people and animals. With your lovely support, we can make this happen one day! I can't wait to see what the future brings for Bellarene Cosmetics. Bellarene is dedicated to being created in the USA and carrying products that represent high quality. Bellarene Cosmetics is cruelty, paraben, and gluten free. All semi-matte liquid lipsticks and the entire mineral collection are VEGAN! I take pride in my hard work of graduating college, immediately starting the business I always dreamed of, and creating it in honor of my mom. I appreciate everyone who supports Bellarene and I hope you all enjoy these lovely products as much as I do.

Thank You,

Alexis, CEO